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Today, high-quality fragrances are
available from diverse designers at a variety of price points.
So no matter what your budget, you can find the right
fragrance for you.
Mass fragrances: There
was a time when many consumers frowned upon buying the type
of fragrances sold in supermarkets or drug stores. Yet mass
merchandisers are giving mass fragrances a face-lift through
expanded product lines, better packaging, and higher-quality
scents. Lines such as
Revlon,
Coty<, and
Adidas, for example, offer greater choices at a lower
price point.
Prestige fragrances: With
names like
Obsession,
Pink, and
Desire, these perfumes are luxury goods with price
points that begin at an average of $40 for a few ounces and
go up from there. These fragrances tend to have a more
complex scent and may combine more exotic or expensive
ingredients than their mass-fragrance counterparts.
Celebrity fragrances:
Glow by J-Lo and
Brittany Spears’ Curious represent only a small sampling
of offerings that celebrities have launched in recent years.
But celebrity-inspired fragrances are more than just a name
on a bottle. As with all high-end perfumes, extensive
research and development are the key ingredients in
producing a pleasing, high-quality scent that will appeal to
a broad range of people.
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